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Product Marketing Strategist

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New York, New York

As the Product Marketing Strategist, you will be have a direct impact on SinglePlatform’s product and customer success and growth. You will take ownership of customer facing marketing initiatives. You will be working in a fast-paced environment managing multiple projects at once.  Being the conduit between marketing, product, customer success and sales.  This role requires a high level of attention to detail and project management skills.

What You’ll Do

  • Take ownership of the SinglePlatform Customer Council building feedback loop on our product and messaging
  • Develop processes for ongoing qualitative and quantitative customer research
  • Solidify processes for product testing rollout
  • Craft insight summaries to Product for road map recommendations and product evolution
  • Use customer insight to pivot and evolve the SinglePlatform positioning and messaging
  • Lead writing and development of sales collateral, including generating case studies, testimonials, decks, presentation and other content
  • Driving the go-to-market messaging for new product / feature rollouts
  • Liaise with Customer Success to evaluate onboarding, orientation and engagement and ensure it drives customer satisfaction and retention

Requirements

  • 2-4 years of Product Marketing or Customer Success experience with a SaaS
  • You have worked with CRM, preferably Salesforce and marketing automation tools, preferably Act-On
  • You have an innate ability to clearly and effectively communicate technical ideas to non-technical people

Qualifications

  • Excellent writing and verbal communication skills
  • Motivated self-starter, ability to work in a fast-paced environment
  • Thrive in a collaborative environment, while able to work with autonomy
  • You are passionate about customers and their success through the entire life cycle from an anonymous visitor to a brand advocate

Bonus Points

  • Comfortable crafting HTML / emails
  • Familiar with Adobe products
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New York

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